Brand refresh - Safer Mid Canterbury

Safer Mid Canterbury approached us looking for help in refreshing and updating their brand. While still keeping the feel of their original logo, they wanted to better reflect their services, and highlight their commitment to Te Tiriti o Waitangi.

Wanting to incorporate Te Reo Māori, we consulted with a local Māori translator, and with their guidance, created a new name and tagline for the organisation. Along with this change, we also modernised the logo with a new font and pattern and created a brand motif. The four colours interwoven in the motif pattern represent Safer Mid Canterbury’s services and what the organisation is committed to achieving. As a symbol of their kaupapa, this is now integrated throughout Safer Mid Canterbury’s collateral and branding material.