Kickstarter campaign - YY Nation

Wellington-based sustainable footwear company, YY Nation asked us to assist in engaging the media in its Kickstarter campaign.

With only a few days until the official launch date, we swung into action, preparing a media release and collateral, and engaging national media to talk about YY’s shoes, which are made from recycled and sustainable materials.

The campaign was an overwhelming success. The story appeared in NBR, Stuff, The Dominion Post, Radio New Zealand, FashionNZ and other media. This coverage directly increased the number of Kickstarter pledges and support received from around the world. The campaign well exceeded its initial target, steadily increasing over a few weeks to more than triple the original fundraising goal.

During this campaign, Priority Communications liaised closely with our contacts in print, radio and online publications, as well as social media influencers.

Our services included: campaign strategy; media liaison; and preparing media releases, briefings and marketing collateral.