Award-winning New Zealand Public Relations (PR) and communications agency

Public relations (PR) creates and sustains authentic, trustworthy communication between an organisation and the people who matter most to it. PR is highly strategic and is important for businesses in many ways, helping to build credibility; maintain a great reputation; influence attitudes; and create shared understanding. This is achieved through careful planning, risk mitigation, setting objectives, using a range of tactics and skilful monitoring and evaluation.

One of the ways your organisation can get ready for a crisis is to prepare a crisis communications plan.

A crisis can strike at any time, so it is important to have an up-to-date plan to ensure your team knows their responsibilities and the right processes for managing any situation. It’s equally important to have a trusted advisor to support you with your crisis comms. As well as providing strategic direction they will be able to help you manage your media and stakeholder responses, keep staff informed, ensure your messaging is appropriate, and if necessary help manage your BAU comms while your team’s attention is focused elsewhere.

Priority Communications is experienced in managing a wide variety of crises including major reputational risks, natural disasters, public health responses, and other issues across the public, business and NGO sectors. We also work with local government and regulatory bodies. Send us a message or give us a call if you need help to plan or respond to a crisis.

If you need engaging reports or copy; high quality presentations or video to share with your team or target audiences; professional photography to refresh your website or collateral; or graphic design that has impact for internal comms or marketing campaigns – Priority Communications has your corporate comms and content needs covered.

We provide a range of creative services for corporate clients across Aotearoa to ensure they have the content they need to look sharp and capture the attention of those most important to them. For all your corporate content needs, contact Priority Communications for a free, no obligations quote.

Great internal communication is critical for engaging and informing your staff, building a great workplace culture, and meeting your deadlines and targets. Priority Communications has won several awards for its internal communications work in various sectors and has the expertise to help transform your internal comms from bland and uninspiring to exciting and motivational.

We provide a range of communication and creative services including writing content, graphic design, video and animation to support your internal comms so your team understands your key messages, feels inspired, and wants to contribute to your goals. We also ensure that our internal communications work can easily be measured so you can see the impact it has against your strategic objectives.

Stakeholder engagement uses a variety of methods to communicate with people who are important to the ongoing success of your organisation or business.

Stakeholders can be internal, like kaimahi, or people external to your organisation such as customers or nearby residents. It’s an important way to include people in decisions that will impact them. This could include a significant change in your business, developing a new public policy, or consulting with them about important issues.

Stakeholder engagement is also used to help you understand your audience or community so you can best meet their needs. Engaging with your stakeholders is a great way to build trust. It also helps them feel informed about what is happening, empowers them to get involved, and provides valuable insights or data which you can use to support your work.

Looking to grow your stakeholder engagement? Contact the Priority Communications team.